HoloDesk Goes from strength to strength in time with the 2011 Rugby World Cup

The HoloDesk story started well before it entered the public domain, but when it did it set a new bench mark for international DJ concerts and live performances.

The European global debut was in the most royal of cities – London with a king of the dance floor, Deadmau5. The sellout Earls Court concert stunned the crowds when Deadmau5 took to the centre stage to perform Arguru on the 74″ inch HoloDesk interactive touch surface.

The crowd reaction was enthusiastic as Deadmau5 introduced a new way for DJ’s to perform live on the dual imaging touch interactive surface. The following day the viral nature of social media took over as the word spread like wildfire that DJ hardware had taken a major step turning science fiction into commercial reality.

For creator, inventor and technologist behind the concept, Kevin Andreassend was convinced that the time was ripe to begin the journey of redefining and introducing large format multi touch in live concerts some years before. First seen in the Tom Cruise Minority film, Kevin and his partners at about the same time were planning on how to develop this type of system to the international market, but first they had to invent the actual touch technology. Skip ahead a few years and in the meantime Apple educated the market on the concept of multi touch in the pocket by way of of the iPhone and more recently iPad. Microsoft stirred the imagination with their 42 inch flat panel solution called The Surface. This validated Kevin’s idea but he wanted to go one step further…he wanted to make it huge, so huge that it would take a van to transport an assembled unit, and so was borne the 74″ dia, 1.7m h x 2m wide HoloDesk. Some other crucial parameters was that it had to be dual imaging and no more than 6mm thick and seem like a floating image.

During the year since its debut on the global stage, it was still the biggest secret in New Zealand. Kevin explains, “we wanted to to continue to develop the HoloDesk concept, and control the time launch in our home market. The international opportunities were far greater off shore and so it was natural for us to focus in the European and USA markets.

The HoloDesk Nite Club down in The Cloud

During the beginning of 2011, the New Zealand Government and associated Departments were extensively involved in developing the Innovation Showcase in The Cloud as part of the Rugby World Cup Queens Wharf fan zone. A number of Government officials and industry personnel surveyed NZ industry, as a result HoloDesk was invited to participate in the showcase named “We do things Different”.

Beginning September The HoloDesk is appearing in a number of events, expos and conferences associated around the Rugby World Cup for the 1,000’s visiting New Zealand.

Also timed for the same period, has been the launch of the Holo-Info-Desk with its engaging multi touch software that allows users to access and interactive with a wide selection of media and data sources. Holo-Info-Desk will also ship in a education, retail, meeting room, presentation and expo versions in a range of physical formats.

HoloDesk DJ Mixer prepares for the largest influx of tourists NZ will see this century

HoloDesk gears up for the Rugby World Cup 2011 as New Zealand is the host for the largest sporting event to come to the remote country. starting in 3 weeks time and will run from September to October and has become a show case event of what is NZ in every aspect.

HoloDesk is also playing a prominent role and is to be one of 28 companies to be featured in the $7,000,000 principal fan zone venue called The Cloud, down on one of the earliest wharf built in Auckland’s harbour.

The Cloud will be the host of numerous offical functions, business meetings, technology and innovation expo, entertain zone for fashion, concerts and a range of events that demonstrate New Zealand’s culture.

HoloDesk and ICE AV are sponsoring the display and interactive technology for the VEX Robotics world championships that will be held in the venue and concurrent activities at the Rutherford Forum and AucklandICT South Pacific Entreprenuer’s sponsored BBQ event.

Recently ICE AV has been preparing to let the local market see what it has been developing in recent times. The HoloDesk has initially been launched in the off shore market to a rapturous reception and now HoloDesk is going to surprise the NZ market and international visitor. We wanted the local market to experience the Holodesk in conjunction with the Rugby World Cup and the timing is all working out well.

Recent national media publicity has given the local market an sneak insight to the HoloDesk that has begun to create a lot of early interest in the HoloDesk Surface.

The HoloDesk has begun to capture the imagination of the local market.

http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10742792

HoloDesk is New Zealand’s best kept secret in music technology and will debut its Kiwi appearance during the Rugby World Cup to an unsuspecting audience.

Whilst the nation was transfixed with the earthquakes rattling Christchurch, technology innovator Kevin Andreassend was creating a rumble a world away throughout the international DJ community. HoloDesk is New Zealand’s best kept secret in music technology and will debut its Kiwi appearance during the Rugby World Cup to an unsuspecting audience.

The magical interactive DJ virtual reality screen known as The HoloDesk, has captivated the imagination of 100′s of DJs worldwide including some of the biggest names in the industry.

The HoloDesk is 1 of 28 New Zealand companies and technologies exclusively invited to be featured during the Rugby World Cup 2011 at the multi million dollar Fan Zone called The Cloud on Auckland’s Queens Wharf. The HoloDesk will be on display and used throughout the 6 week international event.

In addition it will be featured in the NZ innovation music video currently in production that will be played on the twin 20m x 4m LED screens within the complex. In addition it has been selected as one of the display surfaces in use at the Telecom Hub operating during the Rugby World Cup event in Auckland New Zealand.

Party Fan Zone will feature right throughout the Rugby World Cup

Founder of HoloDesk, Kevin Andreassend, described that HoloDesk is at the start of a revolution that is aimed at dance floors and parties and clubs around the globe and delivers a visual arsenal for DJs worldwide.

HoloDesk made its UK debut with Deadmau5 at his Earls Court sellout concert amidst the 2010 winter blizzard that closed Europe down.

The developers of The HoloDesk is ICE AV Technology Ltd, a member of the AucklandICT technology industry sector.