HoloDesk is New Zealand’s best kept secret in music technology and will debut its Kiwi appearance during the Rugby World Cup to an unsuspecting audience.

Whilst the nation was transfixed with the earthquakes rattling Christchurch, technology innovator Kevin Andreassend was creating a rumble a world away throughout the international DJ community. HoloDesk is New Zealand’s best kept secret in music technology and will debut its Kiwi appearance during the Rugby World Cup to an unsuspecting audience.

The magical interactive DJ virtual reality screen known as The HoloDesk, has captivated the imagination of 100′s of DJs worldwide including some of the biggest names in the industry.

The HoloDesk is 1 of 28 New Zealand companies and technologies exclusively invited to be featured during the Rugby World Cup 2011 at the multi million dollar Fan Zone called The Cloud on Auckland’s Queens Wharf. The HoloDesk will be on display and used throughout the 6 week international event.

In addition it will be featured in the NZ innovation music video currently in production that will be played on the twin 20m x 4m LED screens within the complex. In addition it has been selected as one of the display surfaces in use at the Telecom Hub operating during the Rugby World Cup event in Auckland New Zealand.

Party Fan Zone will feature right throughout the Rugby World Cup

Founder of HoloDesk, Kevin Andreassend, described that HoloDesk is at the start of a revolution that is aimed at dance floors and parties and clubs around the globe and delivers a visual arsenal for DJs worldwide.

HoloDesk made its UK debut with Deadmau5 at his Earls Court sellout concert amidst the 2010 winter blizzard that closed Europe down.

The developers of The HoloDesk is ICE AV Technology Ltd, a member of the AucklandICT technology industry sector.