The HoloDesk logo incorporates three principal elements. The circles are a throw back to the media originally and still used in the DJ industry - vinyl 45s and LP, the background elements bring the logo into the modern era drawing on the graphical GUI on a digital touch screen interface. The two red stroke marks draw out the elements associated with the interactive aspects of the HoloDesk and the accompanying red centre dot is about you the DJ, the centre piece of the experience. Copyright and Trademark owned by ICE AV Technology Ltd
The SuperKombat World Grand Prix Final was broadcast live in eighty-three countries on the 19 November and featured the talented experience of German based DJ legend Tom Trautsch – European HoloDesk DJ Amabassador.
Erhan Deniz, Sergei Lascenko, Ismael Londt and Pavel Zhuravlev, the winners of the four SuperKombat World Grand Prix events which had taken place throughout 2011, will compete at the event to decide the overall champion.
Mitsubishi Motors, the main sponsor of the promotion, awarded the winner with a sport car Lancer Ralliart, beside the prize money (a cheque for € 50,000).
AucklandICT, an Auckland based industry organisation takes advantage of the Holo-Info-Desk to promote its members at the Rutherford Forum industry conferences in September.
AucklandICT is an industry organisation based in Auckland, New Zealand. Members come from a range of industry sectors that serve requirements both locally and international that are predominately in ICT (Information, Communication and Technology) Each month the organisation meets to listen to a key note speaker, share success updates, networking and more recently have begun to actively utilise social media and online platforms. Within AucklandICT there is the Electronics Interest Group (ETG) AucklandICT that meets once a month over breakfast to discuss projects, topics of interest, training.
The HoloDesk story started well before it entered the public domain, but when it did it set a new bench mark for international DJ concerts and live performances.
The European global debut was in the most royal of cities – London with a king of the dance floor, Deadmau5. The sellout Earls Court concert stunned the crowds when Deadmau5 took to the centre stage to perform Arguru on the 74″ inch HoloDesk interactive touch surface.
The crowd reaction was enthusiastic as Deadmau5 introduced a new way for DJ’s to perform live on the dual imaging touch interactive surface. The following day the viral nature of social media took over as the word spread like wildfire that DJ hardware had taken a major step turning science fiction into commercial reality.
For creator, inventor and technologist behind the concept, Kevin Andreassend was convinced that the time was ripe to begin the journey of redefining and introducing large format multi touch in live concerts some years before. First seen in the Tom Cruise Minority film, Kevin and his partners at about the same time were planning on how to develop this type of system to the international market, but first they had to invent the actual touch technology. Skip ahead a few years and in the meantime Apple educated the market on the concept of multi touch in the pocket by way of of the iPhone and more recently iPad. Microsoft stirred the imagination with their 42 inch flat panel solution called The Surface. This validated Kevin’s idea but he wanted to go one step further…he wanted to make it huge, so huge that it would take a van to transport an assembled unit, and so was borne the 74″ dia, 1.7m h x 2m wide HoloDesk. Some other crucial parameters was that it had to be dual imaging and no more than 6mm thick and seem like a floating image.
During the year since its debut on the global stage, it was still the biggest secret in New Zealand. Kevin explains, “we wanted to to continue to develop the HoloDesk concept, and control the time launch in our home market. The international opportunities were far greater off shore and so it was natural for us to focus in the European and USA markets.
The HoloDesk Nite Club down in The Cloud
During the beginning of 2011, the New Zealand Government and associated Departments were extensively involved in developing the Innovation Showcase in The Cloud as part of the Rugby World Cup Queens Wharf fan zone. A number of Government officials and industry personnel surveyed NZ industry, as a result HoloDesk was invited to participate in the showcase named “We do things Different”.
Beginning September The HoloDesk is appearing in a number of events, expos and conferences associated around the Rugby World Cup for the 1,000’s visiting New Zealand.
Also timed for the same period, has been the launch of the Holo-Info-Desk with its engaging multi touch software that allows users to access and interactive with a wide selection of media and data sources. Holo-Info-Desk will also ship in a education, retail, meeting room, presentation and expo versions in a range of physical formats.
HoloDesk gears up for the Rugby World Cup 2011 as New Zealand is the host for the largest sporting event to come to the remote country. starting in 3 weeks time and will run from September to October and has become a show case event of what is NZ in every aspect.
HoloDesk is also playing a prominent role and is to be one of 28 companies to be featured in the $7,000,000 principal fan zone venue called The Cloud, down on one of the earliest wharf built in Auckland’s harbour.
The Cloud will be the host of numerous offical functions, business meetings, technology and innovation expo, entertain zone for fashion, concerts and a range of events that demonstrate New Zealand’s culture.
HoloDesk and ICE AV are sponsoring the display and interactive technology for the VEX Robotics world championships that will be held in the venue and concurrent activities at the Rutherford Forum and AucklandICT South Pacific Entreprenuer’s sponsored BBQ event.
Recently ICE AV has been preparing to let the local market see what it has been developing in recent times. The HoloDesk has initially been launched in the off shore market to a rapturous reception and now HoloDesk is going to surprise the NZ market and international visitor. We wanted the local market to experience the Holodesk in conjunction with the Rugby World Cup and the timing is all working out well.
Recent national media publicity has given the local market an sneak insight to the HoloDesk that has begun to create a lot of early interest in the HoloDesk Surface.
The HoloDesk has begun to capture the imagination of the local market.
Brazilian music producer Amon Tobin has created a visual delight with projection mapping in his audio visual show ISAM.
The concert called ISAM is currently on tour for a six city tour in Europe. Projection mapping is based on mapping projected images onto three dimensional surfaces and using precise positioning to use the surfaces and edges that takes advantages of the depth in the screen.
The highly ambitious, breathtaking ‘ISAM’ live show sees Tobin stepping away from previous DJ centric performances. Instead he has developed a large scale live audio/visual experience to select cities around the world. Designed in conjunction with Blasthaus, VSquared Labs, Vita Motus Design, Leviathan and others.
ISAM behind the scene video looking at some of the logistics and people who created the show.
Concert Review
Music Review
1st June – MUTEK, Montreal
9th June – Astra, Berlin
10th June – AB, Brussels
11th June – Bataclan, Paris
15th June – Melkweg, Amsterdam
17th June – Roundhouse, London
Whilst the nation was transfixed with the earthquakes rattling Christchurch, technology innovator Kevin Andreassend was creating a rumble a world away throughout the international DJ community. HoloDesk is New Zealand’s best kept secret in music technology and will debut its Kiwi appearance during the Rugby World Cup to an unsuspecting audience.
The magical interactive DJ virtual reality screen known as The HoloDesk, has captivated the imagination of 100′s of DJs worldwide including some of the biggest names in the industry.
The HoloDesk is 1 of 28 New Zealand companies and technologies exclusively invited to be featured during the Rugby World Cup 2011 at the multi million dollar Fan Zone called The Cloud on Auckland’s Queens Wharf. The HoloDesk will be on display and used throughout the 6 week international event.
In addition it will be featured in the NZ innovation music video currently in production that will be played on the twin 20m x 4m LED screens within the complex. In addition it has been selected as one of the display surfaces in use at the Telecom Hub operating during the Rugby World Cup event in Auckland New Zealand.
Party Fan Zone will feature right throughout the Rugby World Cup
Founder of HoloDesk, Kevin Andreassend, described that HoloDesk is at the start of a revolution that is aimed at dance floors and parties and clubs around the globe and delivers a visual arsenal for DJs worldwide.
HoloDesk made its UK debut with Deadmau5 at his Earls Court sellout concert amidst the 2010 winter blizzard that closed Europe down.
The developers of The HoloDesk is ICE AV Technology Ltd, a member of the AucklandICT technology industry sector.
Here at HoloDesk we are forever thinking outsides the square, looking at innovation, maximising opportunities and creating success. So how do we do it you might ask. Well one way is to continually surround yourself with people more clever than you are, more experienced and from various fields. This then provides a hotbed for growth.
Running a successful business is the dream of many. Being creative and innovative is also what many desire. Sadly though, many people never see their plans come to life or actually take the crucial steps to head int eh right direction. In today’s world gloom of war, economic depression, rising prices it would be easy to spiral downwards for many.
Jay Abraham will be spending time inspiring and teaching a group of top Kiwi business people.
Next week I will be spending 4 intensive days, something I have done for 3 years now with some of the top internet and business strategists to learn new concepts, refresh old ones, connect, get the motivation tank recharged. One such person I am excited to be meeting is business guru Jay Abraham who is coming to NZ, I think this actually might be his first trip to NZ, so we will have to see if he is game to do the bungey jump like Deadmau5 did with his team when they came to NZ a few weeks back.
Arguably, the finest interviewer in the world is Anthony Robbins. He probes and penetrates his subjects in ways (and from vantage points) that few others even understand, let alone master. Some of the legendary people he has brilliantly interviewed include: John Wooden, Stephen M. Covey, and John Gray.
For years, Tony had a private interview service for subscribers eager to receive his full-length, fabulously-detailed, and amazingly-distilled interview sessions. Well, as a daring experiment – Tony interviewed Jay Abraham a while back – and that interview was – well, it became a “classic”! All totaled, I think he and I spent 9-1/2 intensive hours exchanging dialogue, perspectives and responses to critical business issues and topics. Then his talented editor spent nearly 300 hours editing our 9-1/2 hour “marathon” down into a seamless (almost), two-hour-long, tour-de-force, idea-a-minute, audio session…that quickly became a cult business classic, worldwide. Seriously – something like a million copies of the interview have been distributed globally. Anyhow, that interview went on to become one of my and Tony’s (separately) all-time classics. He actually included it in his “Best Of” series.
Now since you you will be busy with your work in whatever country you are in and I will be with Jay Abraham and some of the top online marketers world wide, I have been given permission to share the audio interview Robin had with Jay so you to can benefit with being part of the Holodesk story and success
The entire two-hour-long, final version is my gift to you passed down from Jay Abraham.
No strings. No cost. No action to take. Just go here and get the download here. Why am I doing this? Why not? The content is exceedingly high value that he shares.
Jay contribute’s some classic concepts and strategies that all of you would benefit from revisiting. Tony twists and turns them in inspired ways you deserve to hear. Hopefully, if you’ve never listened to this, it’ll favorably impact your business too. Or, if you’ve already heard it – but not re-listened for awhile – it will reanimate your passion for doing all that you need to know or heard before.
Hopefully, THIS gesture will prove a worthwhile investment of your time listening as I know Jay loves contributing generously to other peoples’ business success.
If you have not downloaded the two latest books from Jay that are free for you I mentioned in an earlier post please do grab them from here. Do so now. If you want to buy them instead simply go to www.abraham.com
They are worth their weight in gold if you implement the ideas and strategies.
So here to you are gratis gifts from Jay to me to you.
There’s nothing to do except download both books – and find time to read 🙂 at 30 seconds a page thats 4.5 hours of study time. Sticking Point Solutions Getting Everything New
(Right Click the Links and Choose “Save As” if you have problems downloading)
In the mean time we will be actively strategising and planning further innovations inspired by our mentors to take HoloDesk product range to the next level.
Happy reading and reaping more business. Please do let me know any techniques you implement that bring success. Maybe it might help you to get that highly sought after club booking, national tour or your music hits number one.
Recently ICE AV has been working with trend setting New York DJ’s Filo and Peri in the leadup to their highly commended Lights and Loaded Show. They wanted to break the mould as to how DJs perform live and so they had a plan, a devious plan to impress their fans with a new experience.
Last night at Webster Hall they performed the show for the second time following from the successful launch in Chicago’s Vision Club. Last night when it hit the premier club in New York, Webster Hall, which according to the duo was like a home coming party with all their well know friends, such is their popularity with the fans.
With all the buzz happening and the rumours that something special was coming, the USA Trance Movement <a href=”http://usatrancemovement.com/home/2011/04/17/review-filo-peri-lights-n-loaded-vision-chicago/” title=”Interview with Filo and Peri” target=”_blank”>interviewed the duo about what they have set out to achieve.
To co-incide with the launch of Filo and Peri’s http://www.lightsnloaded.com” title=”Lights and Loaded is setting a trend in club entertainment” target=”_blank”>Lights and Loaded Show </a>they created their accompanying web site show in Chicago’s Vision Club http://www.lightsnloaded.com. Last night they debuted it in New York at the most prestigious of New York clubs – Webster Hall –
We look forward to linking to all the photos and videos that will be uploaded, but right at the moment the duo are exhausted and sleeping.
If you need to add technology to your event, act and show contact ICE AV as we have the technology and imgaination to work with you. Write sales at holodesk do biz or Tel +64-9-414 2348
New York duo Filo and Peri had many curious to see how they would implement some of the new trends occuring in the DJ world. Holographic projection, dual imaging and interactive surfaces.
Post their Vision club debut of the Light and Loaded show in Chicago, they provide an insight to some of their thinking and what they have been developing.
Extended video.
HoloDesk and ICE AV were pleased to have been working behind the scenes to help the Filo and Peri to put the display system together.
If you are a band or artist we welcome your inquiries. sales at holodesk dot com
We work with artists world wide. Call us on +64-9-414 2348
HoloDesk is the world’s most universal music management interactive surface.
We often asked can I use my HoloDesk with any computer programme, can I use with my current Windows XP computer or what about using it for Shag dancing or a Waltz music. Or is it suitable for Wedding party function, what about can i use it for our dance club or I have a mobile dance music business can I use it for this? I want to upgrade from vinyl records and jump right into the next century technology.
In short the answer to the above questions is an absolute resounding yes, yes, yes, yes.
The versatility of the Holodesk and the many options available make the HoleDesk the world’s first complete brand that gives you the DJ, the largest choice and the ability you need whether you are a follower of Shag dancing, waltz or nite club music.
The HoloDesk as a hardware system and is either based on two display technologies – what we call flat panel display technology which in terms of today’s marketed technology is LCD or Plasma or Projection. Many people are now referring to LED as LCD so just a note on this point .. typically what they are referring to is the back light that powers the most modern LCD displays. LED Displays are what you see in the stadium or the large displays in 5th Ave, NY.
Anyway I digress, so back to the dance floor, the other display technology we use with the HoloDesk is projection technology.
So your question might be…. should I use projection or LCD/Plasma screens as the core technology of my HoloDesk system?
This question is easily answered as follows.
Is it important for the audience to view the screen?
If is its not important for the audience to see the other side of the screen then you do not need the projection based system. If you want to have the audience view state of the art visualisation and to see the reverse side of the desk then you need the projection option. The dual imaging holographic appearance of the projection Edgeless HoloDesk is like eye candy to a person who likes the latest technology.
Do you want minimal setup time?
Then the LCD/Plasma solution is best for you want minimal assemble.
I want to build my own HoloDesk system, what would you recommend?
The LCD/Plasma system is cheaper and easier for you to build yourself. The cost of LCD and Plasma has plummted in recent years so a 42″ / 50″ system is very affordable. We supply all the DIY components or as required so we will work with you to help you decide. We can supply the LCD/Plasma or your welcome to to purchase a unit locally. We can advise the correct model for you.
How portable is a Holodesk?They can be very portable and our overall design means they are completely dissassembled so easily moved irrespective of size. Remember a 50″ HoloDesk is unlikely to fit in the the standard family car, so keep this in mind.
I am a smaller size person and can not lift a 50″ plasma/LCD to setup, what do you recommend?First, a 32″ inch system is easily setup by one person – male or female, and in particular the LCD/Plasma version is a breeze. For a 42″ inch system if it is a Projection based HoloDesk, one person can set this up, However if it is a LCD / Plasma installation and setup should only be carried out by two person for safety reasons.
The HoloDesk has been developed as a universal usic management touch system and so it can operate with any Windows OS music programme, e.g, Virtual DJ, Windows Media Player or specialist programmes like Traktor. As a minimum it is designed to replace the mouse click with a finger touch. Some software applications like Emulator are overlayed on Traktor and then when used with our Dual or Multi Touch options allows you to manipulate two or more controls at the same time.
An important aspect to keep in mind if you want to use the HoloDesk for a Shag Dance event, Ball room competitions or an up and coming wedding event is that if the menue interface is to small for your preffered music programme, then it becomes difficult for your fat finger (compared to a mouse) to touch control tiny menu buttons. For this reason we recommend ideally you start with our 42″ HoloDesk, though for the budget concious we do have a 32 inch size option.
So if you are a Shag dance enthusiast – I swear the feet hardly seem to touch to floor, or a be bop to do wah DJ, the HoloDesk can greatly change the music management process in your live events. The Holodesk is comfortable whether you are holding your beau in a close embrace of the waltz, skipping down the dance hall in the fox trot or cutting a line with the Shag.
The beauty of the HoloDesk is that it loves every era of music, so whether it is beat perfect waltz, lightening fast feet Shag music, or nite club live music creation, the Holodesk will keep you in touch with the dance floor and ensure those feet keeping gliding from corner to corner of the floor.
Here at Holodesk we find music fascination from all genre and our founder has more that a beat or two in his family DNA. For one Kevin’s childhood was spent learning th guitar, piano and trumpet, his parents were amateur violinist and opera/chorus singer (the family still owns a Stradivarist violin), Kevin opened one of the first specialist Christian music stores in the world (and prior to CD’s being available on the market), he achieved a Bronze Medal in ballroom dancing and he can still dance to impress those to shy to get onto their feet. His daughter is a founder of the well known NZ pop opera trio Tre-belle, who have performed their magic on many stages.
With the demise of the dance halls as we once knew them and the progression of dancing into nite clubs the HoloDesk has a role to play by allowing the DJ to become a performer and not just a knob twiddler. The holographic dual imaging nature of the HoloDesk will never replace the dynamics of a big band, but does certainly add a 21st century high tech visual to a highly charged dance environment. Thankfully some things never change!
The phrase Shag has many meanings from carpet, volleyball, sexual intercourse, tobacco, bird, basketball through to dancing that originated in South Carolina. The term Shag dancing in the wider sense has links to vauderville, jitterbugging, Flea Hop and is closely associated with the Big Band swing era. Carolina Shag has its roots in southern United States during this Big Band Era of the 1930s and 40s.
The term “Carolina Shag” is thought to have originated along the strands between Myrtle Beach, South Carolina, and Wilmington, North Carolina, during the 1940s. According to Bo Bryan, a noted Carolina Shag historian and resident of Beaufort County, the term was coined at Carolina Beach, North Carolina. Today,
the shag is a recognized dance in national and international dance competitions held across the United States.
Holodesk - The Virtual DJ Surface 